ABOUT THE KELLY FAMILY MILLION DOLLAR MATCH CHALLENGE

Head Coach Brian Kelly and his wife, Paqui, are committed to providing the resources needed to compete for championships at LSU through the Kelly Family Million Dollar Match Challenge.

This challenge supports LSU football student-athlete Name, Image and Likeness (NIL) opportunities. From December 13, 2024 until February 5, 2025, the Kelly Family will match every dollar contributed to the Bayou Traditions Football Fund, up to $1 million, with a gift to the Tiger Athletic Foundation's AD's Excellence Fund.

This is your opportunity to help continue building championship-caliber programs. Ensure LSU remains one of the top football programs in the nation by joining the Kelly Family Million Dollar Match Challenge today!

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WAYS TO JOIN THE CHALLENGE

Click below to select an option to join. Once your first payment is made, you will have officially joined the Kelly Family Million Dollar Match Challenge.

PLEDGE & PAY NOW

Make your pledge and pay today.

PLEDGE & CREATE A PAYMENT SCHEDULE

Once you make your pledge, you can click the link that will take you to set up your payment plan.

SET UP A RECURRING MONTHLY PAYMENT

Determine what you would like to give on a monthly basis, and set up your payment.

BECOME A MEMBER OF THE OAKS

If you are interested in giving $5,000 or more to join the challenge, click here to fill out a contact for for more info on The Oaks Major Giving Society and/or directly make your gift.

Contributions to Bayou Traditions do not qualify as charitable donations. Contributions received are directly deposited with Bayou Traditions. TAFSC is a service provider to Bayou Traditions and is not compensated based on funds received by Bayou Traditions. Effective July 11, 2024, all contributions in support of Bayou Traditions qualify for TAF Philanthropic Priority Points. These points will count toward your lifetime and philanthropic point totals. All contributions to the Kelly Family Match Challenge will earn 4 points per $1,000 donated. Should you wish to pledge $25,000 or more over a 5-year period to support Football NIL initiatives through The Oaks Society, priority points can be earned at the rate of 5 or 6 points per $1,000, depending on the amount pledged.

TAFSC is a wholly-owned subsidiary of Tiger Athletic Foundation (TAF). Services provided by TAFSC include: planning, strategy and implementation of all fundraising campaigns, social media & marketing, front line customer support and service, gift processing, stewardship, events and database management. Bayou Traditions remains an independently owned and managed business organization, with TAFSC solely involved in performing fundraising services on behalf of the collective.