ABOUT THE KELLY FAMILY MILLION DOLLAR MATCH CHALLENGE
Head Coach Brian Kelly and his wife, Paqui, are committed to providing the resources needed to compete for championships at LSU through the Kelly Family Million Dollar Match Challenge.
This challenge supports LSU football student-athlete Name, Image and Likeness (NIL) opportunities. From December 13, 2024 until February 5, 2025, the Kelly Family will match every dollar contributed to the Bayou Traditions Football Fund, up to $1 million, with a gift to the Tiger Athletic Foundation's AD's Excellence Fund.
On Tuesday, December 17, an anonymous supporter joined the challenge with an additional match opportunity. For every dollar you give, this supporter will also match up to $1 million in support of LSU Football student-athlete NIL opportunities through the Bayou Traditions Football Fund.
With the original million-dollar match to the Tiger Athletic Foundation and this new match going toward football NIL opportunities via Bayou Traditions, for every $1 you donate, a total of $3 will go to support NIL and TAF.
This is your opportunity to help continue building championship-caliber programs. Ensure LSU remains one of the top football programs in the nation by joining the Kelly Family Million Dollar Match Challenge today!
WAYS TO JOIN THE CHALLENGE
Click below to select an option to join. Once your first payment is made, you will have officially joined the Kelly Family Million Dollar Match Challenge.
If you are interested in giving $5,000 or more to join the challenge, click here to fill out a contact for for more info on The Oaks Major Giving Society and/or directly make your gift.
Contributions to Bayou Traditions do not qualify as charitable donations. Contributions received are directly deposited with Bayou Traditions. TAFSC is a service provider to Bayou Traditions and is not compensated based on funds received by Bayou Traditions. Effective July 11, 2024, all contributions in support of Bayou Traditions qualify for TAF Philanthropic Priority Points. These points will count toward your lifetime and philanthropic point totals. All contributions to the Kelly Family Match Challenge will earn 4 points per $1,000 donated. Should you wish to pledge $25,000 or more over a 5-year period to support Football NIL initiatives through The Oaks Society, priority points can be earned at the rate of 5 or 6 points per $1,000, depending on the amount pledged.
TAFSC is a wholly-owned subsidiary of Tiger Athletic Foundation (TAF). Services provided by TAFSC include: planning, strategy and implementation of all fundraising campaigns, social media & marketing, front line customer support and service, gift processing, stewardship, events and database management. Bayou Traditions remains an independently owned and managed business organization, with TAFSC solely involved in performing fundraising services on behalf of the collective.
